Food Corner

Â

Â

Â

Â

Bingo is ITC’s newly-launched ready-to-eat snacks that hit the market in March this year. In mid-March, ITC announced its foray into the Rs 2,000-crore (Rs 20 billion) fast-moving branded snack market that has one major competitor - Frito-Lay. After biscuits and pasta, the company is now eyeing this segment, which is growing at 30 per cent every year.

The company’s in-house research team of eight people travelled extensively across the country, studying typical home-made snacks such as bhel, khakras, gol gappas and so onThey created 16 different varieties inspired from regular snacks such as potato chips, khakra and pakodas.Â

Chips come in experimental flavours such as bindas masti chaas, chatkila nimbu achar and tandoori paneer tikka. Yet another product launched is “Mad Angles”, which according to the company, is inspired by the Gujarati snack khakra and comes in tomato and chilli flavours.Â

The company has set up a completely new unit to manufacture Bingo, at its existing facility in Haridwar. But that’s not all. To make sure the consumers are informed of their choices, the company has launched not one or two but five, 30-second commercials at the same time. The foodies are surely delighted by the presence of varieties provide by bingo and places the brand in direct competition with this segment product leader pepsi co.Â

I wonder what all efforts these Ad-men do to sale anything between a needle to an airplane. The reference here goes to the recent advertisement of Skoda Fabia, where in a life size model of the car was erected…not with wood…no, not even in plastic, no guys it was not paper but flour, cream, sugar and all the yummiest ingredients that go in to make the yummiest cake.

Yes, each part of this Skoda Fabia model is all in all mouthwatering cream and big fat Cake.

The yummy cake looked as sexy as the coupe itself and was supposed to be cut and distributed among charity schools, orphanages and like, but due to the perishable ingredients and the long hours of shoot, it couldn’t happen.

Now, if you cannot imagine the real size of the car with the picture here, then have a look at the ingredients and their quantity will be a clear indication of the size of this massive cake. •10kg white chocolate chunksÂ

• 20kg raisins • 3kg orange peel stripsÂ

• 25kg dried apricot • 12.5kg raspberry jamÂ

• 5kg cocoa powder • 100kg wheat flourÂ

• 180 fresh eggs • 100kg caster sugar • 90kg brown sugar paste

• 50kg icing sugarÂ

• 40kg black sugar pasteÂ

• 20kg glacier cherriesÂ

• 50kg white sugar pasteÂ

• 30kg brown almondsÂ

• 42kg chocolate fudge

….Phew!!! That’s pretty much…what do you say?

And in case the power of the engine is the main criteria of choosing a coupe for you, then you cab also check out the cakey version of the same:

Â

Read MoreÂ

You’ll love what’s coming next if you are a cake lover and you’ll love it all the more in case you have been crazy about the Super Mario Brothers.
 Her’s a cake modeled after this cool plumber created as a tribute to Mario. This Mario fan is 21 year old and is playing the game since childhood.

You won’t even have stopped drooling over the cake and there bursts out super Mario from somewhere to make the cake all the more lip-smacking.
 To know the entire story of the creation…read cookingismypassion

.                              Â

Â

Having slim and meaty figures is no sin but it requires a whole lot of attention, a right choice of food that can be developed only after a first-hand experience rather than swayed by the word declared by any third person.

The mindset of most of the people is that the intake of dairy-products would help in cutting down your fats and maintain the required protein-level in your body. But how far is it true?

This debatable issue is still on. When a Web site has included Dairy products in the top 10 foods that help burn fats, msnbc.com has reasons to vary. The list of 10 foods includes:

1. Cayenne Pepper
2. Cinnamon
3. Ginger
4. Citrus Fruits
5. Apples and Berries
6. Soybeans
7. Bananas
8. Essential Fatty Acids
9. Garlic
10. Dairy Products

Msnbc believes Dairy consumption has instead been positively associated with everything from autoimmune disease, to parkinson’s ending in obesity. Even the two Ad campaigns that conveyed the message “Milk your diet. Lose Weight!” on television, Internet and in magazines got banned by the Federal Trade Commission as the Physicians Committee for Responsible Medicine raised voice against its practicality.

Via Slash Food

Â

The capital city Delhi, is soon to experience a health wave with the first ever health food festival being organized here. Intended to generate health awareness among the big-time foodies that Delhites are. The food festival is being organized by the Health Writers Network of SAARC countries. The main features of this event will include discussions on present day food habits and the newly emerging trends of cardio-vascular diseases taking a toll on the young bodies. A number of eminent personalities and influencial learned people across various walks of life including doctors, MPs like Sachin Pilot and Shahnawaz Hussain will grace the event. The event is going to be an eye-opener city as it will shed enormous light on the ideal eating habits together with highlighting all that is going awry with the eating trends across Delhi.

Â

After gaining much of lip smacking popularity among the International food New Zealand Natural, one of the world’s premium ice cream brands is all set to make an entry into India.

Â

New Zealand Naturals was established in 1984 in a small ice creamery in Christchurch in the South Island of New Zealand. It was initially developed to cater for its inventor’s wife  who had an allergy artificial colourings or flavourings, New Zealand Natural ice cream is the real thing containing only the finest and freshest ingredients the world has to offer.
Â
Â

Over the past 23 years the brand has established itself as one of the best known and successful international ice cream brands in some 15 countries. New Zealand Natural currently operates and has outlets in Australia, New Zealand, Hong Kong/Macau, Indonesia, Singapore, Malaysia, UK, Ireland, China, Korea, Vietnam, Fiji, USA, Thailand, and now India. Expect to see more of New Zealand Natural throughout India and in other companies soon.
Â
Â
Â